The growth and innovation of internet stores is showing no sign of slowing down. Just today, Farfetch announced a collaboration with Gucci where they will deliver your merchandise from 'store to door' in less than 90-minutes. The service is available in 10 cities worldwide: London, Paris, Madrid, Milan, New York City, Los Angeles, Miami, Dubai, Tokyo and São Paulo.
While living in New York, it might not be very novel to have a gift messengered. In the case of Gucci, they have a policy that insists you make a purchases in-store before it would be messengered. This FarFetch services alleviates even the need to even go to the store.
The assortment though FarFetch is comprised of bags and a smaller variety of clothing for men and women. Unfortunately, it doesn't look like there are any shoes in the delivery line-up.
We easily see this as the next front in online shopping. We expect to see many more stores joining this path. Now, more than ever, you can get a great last minute gift and nobody will ever know.